Sunantha’s Professional Overview
I have hands-on experience in digital marketing and use data to help businesses grow. I work with SEO, online ads, and improving websites so they actually get better results.
- Optimizing conversion rates across digital platforms
- Managing paid media campaigns that deliver results
- Turning data into smarter decisions and better outcomes
Career Journey
Professional Timeline and Achievements
A hands-on digital marketing journey focused on real-world results, practical problem-solving, and continuous improvement, with growing responsibility and strategic impact.
Strategy Foundations & Site Audits
Built a solid foundation in SEO, analytics, and performance marketing through hands-on learning and real website audits to uncover issues and growth opportunities.
Website Builds & Optimization
Built and improved websites for small businesses and nonprofits, focusing on SEO, clear content, and performance to deliver real, long-term results.
Refinement & Results Focus
Continuously refined my approach through testing and feedback, with a focus on measurable outcomes and high-impact strategies.
Skills & Capabilities
SEO Optimization
I improve your online visibility with targeted SEO strategies that help your website rank higher in search results.
Paid Media
I create paid ad campaigns that drive traffic and conversions while making the most of your ad budget.
Data Analytics
I use data insights to measure performance and inform strategic marketing decisions.
Email Opt-Ins
I design opt-in email funnels that turn visitors into engaged subscribers through clear value and thoughtful follow-up.
Marketing Strategy
I use research and insights to build marketing strategies aligned with your goals.
Copywriting
I create clear, engaging copy for websites, landing pages, and social content that encourages people to take action.
Certifications
Professional certifications that support my work in paid search, analytics, campaign tracking, and data-driven marketing decisions.
Google Ads Search Certification
Issued by Google Skillshop. Covers search campaigns, keyword strategy, ad quality, Smart Bidding, and campaign optimization.
Google Analytics Certification
Issued by Google Skillshop. Covers GA4 reporting, events, key events, traffic analysis, audience insights, and campaign measurement.
Featured Projects
A curated selection of projects showcasing my hands-on experience in SEO, paid media, analytics, and marketing strategy.
SEO Audit – Austin Therapist Insight
(Mockup Assignment)
Developed a comprehensive SEO strategy for Brand X that resulted in a 40% increase in organic traffic over six months.
PPC Campaign Structure & Keyword Strategy (Mockup)
A sample Google Ads search campaign for the Austin metro area, demonstrating campaign structure, keyword grouping, location targeting, and negative keyword strategy. Keyword research was conducted using Google Keyword Planner and implemented in a view-only mockup using hypothetical data, based on the real Blonde Faith Salon website, with no affiliation or live ad spend.
Send Me a Message
I’d love to hear from you!