Digital Marketing Focus
I specialize in building and improving Google Ads Search campaigns with a strong focus on account structure, search intent, keyword quality, landing page relevance, and performance measurement.
My recent work includes launching a Google Ad Grant Search campaign for a nonprofit client, conducting GA4 audit work, building WordPress websites, and applying SEO fundamentals to improve site structure and content clarity.
- Built Google Ads Search and Google Ad Grant campaign structures
- Conducted keyword research, search intent analysis
- Reviewed GA4 setup, traffic sources, key events, and reporting
Career Path
Digital Marketing Journey
A practical journey building skills in paid search, analytics, SEO, and website optimization through hands-on campaign work, audits, and client-focused digital marketing projects.
Paid Search Strategy
I build Google Ads campaigns with clear structure, focused keyword research, search intent analysis, and landing page alignment to support measurable business goals.
Website Optimization
I improve WordPress websites with clearer content, SEO fundamentals, user experience updates, and stronger alignment between pages, campaigns, and audience intent.
Analytics & Reporting
I use GA4, campaign data, search query insights, and reporting reviews to understand performance, identify opportunities, and make smarter optimization decisions.
Core Digital Marketing Skills
Google Ads Search
I build structured search campaigns with organized ad groups, focused keywords, match type strategy, negative keywords, and ad copy aligned to user intent.
Google Ad Grants
I support nonprofit search campaigns by aligning structure, budgets, landing pages, keywords, and reporting setup with grant requirements.
Keyword Research
I research search intent, identify relevant keyword opportunities, review search queries, and recommend negative keywords to reduce irrelevant traffic.
GA4 & Reporting
I review GA4 setup, traffic sources, key events, and reporting readiness to better understand website performance and campaign measurement.
WordPress & SEO
I build and improve WordPress websites with clearer content, SEO fundamentals, page structure, and landing page alignment.
Campaign Optimization
I analyze campaign structure, bids, ad copy, search queries, and landing pages to identify paid search performance improvements.
Certifications
Current Google certifications that support my hands-on work in paid search, GA4 reporting, campaign measurement, and data-informed optimization.
Google Ads Search Certification
Issued by Google Skillshop. Supports my work with Google Ads Search campaigns, keyword strategy, ad copy, landing page alignment, and paid search optimization.
Google Analytics Certification
Issued by Google Skillshop. Supports my work with GA4 reporting, traffic source analysis, key event review, campaign measurement, and performance insights.
Selected Projects
A selection of practical projects showing my experience with SEO audits, WordPress websites, paid search planning, GA4 measurement, and campaign optimization.
Google Ad Grant Campaign Build
Built a nonprofit Google Ad Grant Search campaign focused on campaign structure, keyword research, ad copy, landing page alignment, negative keyword planning, and reporting setup.
Google Ads Campaign Build
Built a Google Ads Search campaign for Chanting Life, including campaign structure, keyword research, ad copy, landing page alignment, negative keyword planning, and reporting setup.
PPC Campaign Structure Practice Project
Created a sample Google Ads Search campaign structure for Blonde Faith Salon, including keyword grouping, Austin-area location targeting, negative keyword planning, and ad copy practice. This was a mock project using hypothetical data, with no affiliation or live ad spend.
SEO Audit Practice Project
Reviewed website visibility, content structure, search intent, on-page SEO, and site performance signals to identify practical improvement opportunities for organic search growth.
Send Me a Message
I’d love to hear from you!